---
title: "[The Packer] Blueprint for Building an Iconic Produce Brand: How Oasis Dates CEO Plans to Disrupt the Category"
description: In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution.
image: https://oasisdate.com/hubfs/download.webp
---

[Skip to content](https://oasisdate.com/press/the-packer-blueprint-for-building-an-iconic-produce-brand-how-oasis-dates-ceo-plans-to-disrupt-the-category#main-content)

[![oasis-dates-logo](https://oasisdate.com/hubfs/oasis-dates-logo.svg "oasis-dates-logo")](https://oasisdate.com/)

- [About us](https://oasisdate.com/about-us)
- [Products](https://oasisdate.com/products)
- [Sustainability](https://oasisdate.com/sustainability)
- [Press](https://oasisdate.com/press)
- [Contact us](https://oasisdate.com/contact-us)

![](https://oasisdate.com/hs-fs/hubfs/raw_assets/public/oasis-dates/images/bowl-dates.png?width=418&height=424&name=bowl-dates.png)

 Jul 21, 2026

# \[The Packer\] Blueprint for Building an Iconic Produce Brand: How Oasis Dates CEO Plans to Disrupt the Category

In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution.

![](https://oasisdate.com/hs-fs/hubfs/download.webp?width=1340&height=760&name=download.webp)

In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution.

<https://www.thepacker.com/news/blueprint-building-iconic-produce-brand-how-oasis-dates-ceo-plans-disrupt-category>[🔗 VIEW ARTICLE HERE](https://www.thepacker.com/news/blueprint-building-iconic-produce-brand-how-oasis-dates-ceo-plans-disrupt-category)

 

 

Share This <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Foasisdate.com%2Fpress%2Fthe-packer-blueprint-for-building-an-iconic-produce-brand-how-oasis-dates-ceo-plans-to-disrupt-the-category> <https://twitter.com/intent/tweet?text=&url=https%3A%2F%2Foasisdate.com%2Fpress%2Fthe-packer-blueprint-for-building-an-iconic-produce-brand-how-oasis-dates-ceo-plans-to-disrupt-the-category> <https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Foasisdate.com%2Fpress%2Fthe-packer-blueprint-for-building-an-iconic-produce-brand-how-oasis-dates-ceo-plans-to-disrupt-the-category&title=&source=> [mailto:replaceme@please.com?&subject=Thought%20you%20might%20like%20this&body=https%3A%2F%2Foasisdate.com%2Fpress%2Fthe-packer-blueprint-for-building-an-iconic-produce-brand-how-oasis-dates-ceo-plans-to-disrupt-the-category](mailto:replaceme@please.com?&subject=Thought%20you%20might%20like%20this&body=https%3A%2F%2Foasisdate.com%2Fpress%2Fthe-packer-blueprint-for-building-an-iconic-produce-brand-how-oasis-dates-ceo-plans-to-disrupt-the-category)

[Back to Blog](https://oasisdate.com/press)

[![logo-two-lines](https://oasisdate.com/hubfs/logo-two-lines.svg "logo-two-lines")](https://oasisdate.com/)

- [About us](https://oasisdate.com/about-us)
- [Products](https://oasisdate.com/products)
- [Sustainability](https://oasisdate.com/sustainability)
- [Press](https://oasisdate.com/press)
- [Contact us](https://oasisdate.com/contact-us)

[![item.social\_icon.alt](https://oasisdate.com/hubfs/Instagram.svg)](https://www.instagram.com/oasisdate) [![item.social\_icon.alt](https://oasisdate.com/hubfs/LinkedIn.svg)](https://www.linkedin.com/company/oasis-date/home/) [![item.social\_icon.alt](https://oasisdate.com/hubfs/Facebook.svg)](https://www.facebook.com/p/Oasis-Date-100063692854555/)

2575 E 23rd Lane Yuma, AZ 85365

- [Privacy Policy](https://oasisdate.com/old-privacy-policy)

© 2026 Oasis Dates. All rights reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Oasis Date",
    "url" : "https://oasisdate.com/press/author/oasis-date"
  },
  "dateModified" : "2026-07-21T17:10:34.264Z",
  "datePublished" : "2026-07-21T17:03:23.000Z",
  "headline" : "[The Packer] Blueprint for Building an Iconic Produce Brand: How Oasis Dates CEO Plans to Disrupt the Category",
  "image" : [ "https://oasisdate.com/hubfs/download.webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://oasisdate.com/press/the-packer-blueprint-for-building-an-iconic-produce-brand-how-oasis-dates-ceo-plans-to-disrupt-the-category",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://oasisdate.com/hubfs/dev-2024/logo.png"
    }
  }
}
```